The Rolling Stones Open World-first Flagship Store in London


No.9 Carnaby Street, London is now the brand-new home for the Rolling Stones, with the opening of the band’s world-first flagship store.

The store, which was created in collaboration with Bravado, will be home to an exclusive mix of collections and collaborations, including the RS No. 9 Carnaby fashion range and of course, you’ll be able to buy Rolling Stones music.

Coinciding with the store opening, on Wednesday 9th September, the band will also be releasing the deluxe reissued 2020 version of GOAT’S HEAD SOUP this week, which will be available in the Stones Red colour, limited to just 500 copies!

That’s not all, there will be even more exclusives, such as 10 limited-edition, signed and numbered framed artworks by John Pasche, who was the original creator of the iconic Rolling Stones logo, plus everything from crystal wine glasses, champagne flutes, tumblers and beer glasses engraved with the tongue and lips – and that’s not all as there are many more collaborations in the works.

On the store, the Rolling Stones said:“Soho has always encapsulated Rock ’n’ Roll so Carnaby Street was the perfect spot for our own store. We are confident this exciting project that our friends at Bravado have created will be an unrivalled experience for everyone to come to London and enjoy.” 

Rolling Stones

More than just a store, visitors will be able to watch a film made exclusively on five 90-inch screens, which will showcase footage from the bands rich history, of course listen to music from the band and even create t-shirts in the t-shirt customisation station.

Mat Vlasic, CEO, Bravado said: “With this innovative partnership, the Rolling Stones add yet another cultural touchpoint to their rich legacy. RS No. 9 Carnaby is the result of years of planning and decades of building one of the world’s most recognized brands. It creates a destination where fans can connect and immerse themselves in the music, style and spirit of one of the world’s most iconic and beloved bands.”

For those unable to visit the store, you’ll be able to experience it online at  


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